As 2015 comes to a close, reflecting on the portfolio of work that has been created by the JJPR team is, well, humbling. Our small but mighty team works collaboratively with some amazing clients to create smart, resourceful campaigns that ultimately help their bottom line. And that makes us smile.
So, while it was hard to narrow the list, here are our top 15 picks from 2015:
Advancing Southwest Alabama
The future of manufacturing in the Southwest Alabama region is bright and people are taking notice. After the Southwest Alabama region received a national designation by the U.S. Department of Commerce as one of the first 12 “Manufacturing Communities in the U.S.” through the Investing in Manufacturing Communities Partnerships (IMCP), JJPR was honored to name and brand this designation for our region, (IMCP didn’t quite roll off the tongue). After lots of research and development, the committee selected Advancing Southwest Alabama as the name of Southwest Alabama’s manufacturing community initiative and chose this logo to brand themselves. We also had the opportunity to develop a website to promote manufacturing successes in our region.
Publicizing the Port
We would be remiss if we didn’t include the Alabama State Port Authority on our list. Each quarter, we enjoy producing the Alabama Seaport magazine, the longest continually published Port magazine in the country, as well as producing their advertising and placing media. From expansions to new partnerships, being part of this vital economic driver for our local, regional and national economy is pretty sweet, kind of like our iced tea.
Creating Chemistry with BASF
In mid-2015, we began working with the world’s leading chemical company, BASF, and their McIntosh, Alabama, operations. This 150-year-old company creates chemistry that enables us to enjoy many products and solutions that contribute to improving our quality of life. And we’re enjoying telling their story and the many great things they do in our community every day, from sponsoring the BASF Kids Lab at the Gulf Coast Exploreum to providing educational grants for K-12 schools in our area to enhance science, technology, engineering and math (STEM) learning.
Power it Up
This year we had the opportunity to work with Baldwin EMC, the largest electric cooperative in the state of Alabama and one of the fastest-growing electric cooperatives in the nation, on a couple of fun, creative projects that were also aimed at helping our community. We teamed up with their awesome internal marketing team to build two creative campaigns to convey the Power of Giving.
Land in Baldwin
As a Baldwin County, Alabama-based business, we are passionate about being part of projects that help drive the local economy. So we got a little giddy when we had the opportunity to create new branding and a website for the South Alabama MegaSite, a 3009-acre Certified MegaSite and Advantage Site strategically located on the I-10 aerospace and automotive corridor with easy access to the Port of Mobile, air, and rail. We know people are going to find that Baldwin County is shovel ready.
The Camellia Company
What woman in the South doesn’t swoon over beautiful heirloom children’s clothing? Well, the ladies at JJPR can easily say we loved every minute of the research and development that went into branding this new children’s clothing line that is being developed right here in the Port City by two savvy female entrepreneurs. Let’s just say if you are a fan of bonnets, monograms, and signature polos, you will go crazy over this new line.
Eventful Year for Children’s
We have a soft spot for children - that’s why our work with Children’s of Alabama is naturally one of our favorites. Helping promote and support events that benefit young patients and their families who have to travel from the Gulf Coast to Birmingham for medical treatment of serious illnesses makes this work most rewarding. From Tee Off Fore a Cure to Barn Bash and Children’s Cup Regatta to the first-ever Reel Hope Classic Fishing Tournament, we were honored to be part of these events for Children’s which exceeded expectations for support and attendance.
2015 marks the 20th anniversary for Hargrove Engineers + Constructors. If there has ever been an entrepreneurial success story, this is it and we love having the opportunity to tell this story. From its humble beginnings in 1995 with two people and a big idea based out of a home office in Mobile, Alabama, Hargrove has grown to more than 1,150 team members in 11 locations throughout the U.S. Hargrove provides unparalleled service in engineering, procurement, construction management, and technical services in the industrial, commercial, and government sectors, and its mantra of “the Right People, in the Right Place, at the Right Time” results in collaborative partnerships with amazing results.
Accounting definitely doesn’t have to be boring, at least that is what we decided when we had the opportunity to work on this new brand for Hieronymus CPAs, a Mobile-based accounting firm led by father and son accountants Mark and Brooks Hieronymus. Hieronymus CPAs has built their business on the same values as JJPR – a focus on providing quality customer service to local companies, small and large, with the expertise of supersize firms, all while keeping family priority.
Branding the Eastern Shore
Representing the voice of all business on the Eastern Shore, the Eastern Shore Chamber of Commerce engaged us to help develop a new brand identity for the Chamber. After conducting primary and secondary research, we’ve developed a new brand for the organization as well as for their new investment program to communicate the Chamber’s identity as a service organization providing beneficial services to their members to promote business development. Additionally, the brand will help convey them as a flexible, dynamic organization promoting business, building community relationships, advocating on behalf of business, and advancing tourism and workforce development for our area. We can’t wait until they throw back the veil in early 2016 on the new brand.
Fairhope Educational Enrichment Foundation
We love a meaty research project, and we were honored when the Fairhope Educational Enrichment Foundation approached us to help gain insight through primary, quantitative research to set priorities for the Foundation’s programming and best create messaging that resonates with its audiences for strategic planning and marketing efforts.
Our team worked with a group of visionary leaders to help develop the business plan for Innovation PortAL, a new business incubator and accelerator for the South Alabama region. We are currently working on the brand identity, so stay tuned for the reveal in 2016. In the meantime, you can learn a little more at this landing page we created at www.innovation-portal.com.
DISC for Daphne
We love when a big idea comes together, so we were pumped when the Daphne City Council approved the new Daphne Innovation and Science Complex (DISC), a 30-acre technology park that will offer high-end office space on the Eastern Shore ultimately drawing businesses that will bring thousands of high-paying jobs right here to our community. Helping build a brand identity and collateral materials to market DISC, we were excited to be part of what is anticipated to be a major catalyst for economic development in our area.
No Bodies Please
When two super-smart female entrepreneurs with healthcare credentials using every letter of the alphabet walk into your office to brand their new company, the first word that comes to mind might be intimidating. So we had to ask all the right questions and make sure we pinpointed exactly what they were looking for in their brand. Our favorite part of the kick off meeting was when they said “no bodies please” - we knew we were going to adore this client. We must have nailed it because this project for Specialized Therapy Services goes down in the books as the quickest decision ever on a branding project. These ladies know exactly what they want and we can’t wait to watch their business flourish.
Put a Tent On It
Having called on our friends John and Brad and their amazing team over at Port City Rentals countless times for client events, the tables (and tents) were turned when they called on us to develop an all-new brand for Mobile's largest and oldest full-service tent and event rental company. We die for this new look we’re putting on this 40-year-old company, and we think you will too.
We have been tremendously blessed to work with every single client and every single project this past year, not just these 15. Each one is a collaboration and for that we are grateful to be part of sharing their products and services with the world. And we can’t wait to continue those collaborations in 2016. Happy New Year!