Buzzing About

JJPR Takes Best Of Show At PRCA Medallion Awards

Posted by Jennifer Jenkins on Apr 10, 2017 3:30:00 PM

This past week we were thrillied to take home a total of five awards, including Best of Show from the Public Relations Council of Alabama’s (PRCA) Medallion Awards. We received Best of Show and a Medallion Award for our community relations and media relations for Haint Blue Brewing Company. In addition, we received awards for our work with Baldwin County Economic Development Alliance, Children’s of Alabama, and Innovation PortAL.

 

Full list of 2017 PRCA awards include: 

 

BEST OF SHOW

 HaintBlue.jpg

 

MEDALLION AWARD

 

 

AWARD OF MERIT

 Presentation_BCEDA Investor Booklet_JJPR.jpg

 

AWARD OF MERIT

ChildrensBarnBash_JJPR.jpg

 

AWARD OF MERIT

 Innovation PortAL.jpg

We're honored to be able to produce award-winning work for our clients, who inspire us daily. The collaboration and partnership we have with them drives our creativity and desire to help them succeed. Whether it be public relations, marketing, or event planning, we'll leave everyone buzzing about your business.

A special thanks to Mighty Advertising for allowing us the opportunity to collaborate with them on the Haint Blue campaign!

 

New Call-to-action

Topics: Alabama public relations, PR agency, PRCA, Medallion Awards, Marketing

Top 16 in 2016

Posted by Jennifer Jenkins on Dec 29, 2016 1:00:00 PM

Top-16-in-2016.jpg

December is a month for making lists and checking them twice. As 2016 comes to a close, JJPR has quite the portfolio of work that we’ve created this past year. Our tiny-but-mighty team worked together with the most amazing clients to create smart, resourceful campaigns that are yielding big dividends for their companies. And that warms our hearts.

So, as hard as it was to narrow the list to only 16, here are our top picks from 2016:

 

  1. Innovation PortAL

The Mobile Area Chamber, in their usual forward-thinking, entrepreneurial and economic-development fashion, began efforts in late 2015 for a business accelerator and incubator for the area known as Innovation PortAL. What started as a simple business plan morphed into a full scale branding project and website for this new program. And what’s even more thrilling to JJPR, this program landed national recognition with a $2.9-million grant from the U.S. Department of Commerce’s Economic Development Administration to renovate a building on St. Louis Street in downtown Mobile to house Innovation PortAL. We couldn’t be more excited to be part of helping birth this new program for our area.

 Innovation_PortAL.jpgIP_web_screen-1.jpg

 

  1. Haint Blue Brewing

We love front porches and even more than that, sharing a cold one with friends on those porches. So imagine how pumped we were when our friends at Mighty contacted us to help promote Haint Blue Brewing, a new brewing company in Mobile started by Keith Sherrill whose number one objective is to make good porch-drinking beer. Haint Blue Brewing launched a crowdfunding campaign to give investors an opportunity to own a piece of this new microbrewery and build a taproom for Mobile. We had a blast helping source the porches for the video to support the campaign as well as promote Haint Blue’s story in local media outlets in the region to secure investors for a very successful campaign. We can’t wait to see what’s on tap for Haint Blue in 2017.

 

  1. Fuse Project

In the spring of 2016, we began working with Fuse Project, a nonprofit organization dedicated to helping children along Alabama’s Gulf Coast through its innovation, funding and projects. We couldn’t be more honored to work with this group of young professionals who give a whole new name to movers and shakers. With events like their annual Dragon Boat Festival and their new high-stakes poker tournament, Fuse Royale, they never cease to amaze us with their innovation in raising funds for our area’s youth. We’ve thoroughly enjoyed working on these events and much more, as well as helping brand the new Fuse Factory, Mobile’s new nonprofit co-working space.

 

  1. Business Where You Beach

BWYB_web_screen.jpgAs a Baldwin County, Alabama-based business, we are passionate about being part of projects that help drive the local economy. So we were thrilled to have the opportunity to create a new campaign, Business Where You Beach, to help visitors think about Alabama’s beaches for more than just pleasure. We created an integrated marketing campaign including a new website, print and digital ads and social media, to help create awareness of Baldwin County not only as a premier beach-vacation destination, but as an even better place to live and work. As the nation’s eighth fastest growing MSA
(according to the U.S. Census Bureau), Baldwin County is the prime location for business, a qualified workforce and beautiful beaches to boot.

 

  1. Publicizing the Port

The Alabama State Port Authority is one of our state’s greatest assets and one of JJPR’s as well. Each quarter, we produce the Alabama Seaport magazine, the longest continually published Port magazine in the country. From expansions to new partnerships, the Port is working for us all - whether it is with the quality jobs it brings or the economic impact it yields for our entire region. We’ve started work on a refresh of their ad campaign, so stay tuned in 2017 for more great things from the Port. 

ASPA_2016_Vol2_Seaport.jpg               ASPA_BringinJobs_BBJ_120916.jpg

 

  1. BASF_EmployeeNewsletter_2016_Page_01.jpgCreating Chemistry with BASF

BASF is a 150-year-old company that creates chemistry for us to enjoy many products and solutions that improve our everyday life. This past year, we’ve enjoyed telling their story and the many great things they do in our community every day, from promoting their presence at Worlds of Opportunity, to assisting with production for their Town Hall meetings, to developing sponsored content stories about their work in the community, to providing educational grants for K-12 schools in our area to enhance science, technology, engineering and math (STEM) learning. This company does so much every day for our community.

 

 

 

  1. A New Look for Safe Harbor

JJPR loves a good story, and the housing community in Bayou La Batre has just that. Prior to Hurricane Katrina, nearly 3,000 Bayou La Batre citizens thrived in this Gulf Coast city on the shores of Alabama, fishing its waters, building ships, and enjoying their hometown. When Hurricane Katrina hit in 2005, the community was devastated, with many families left homeless or displaced. Safe Harbor was established in 2008 through a FEMA Affordable Housing Pilot Program (AHPP) grant intended to assist the Bayou La Batre community in the wake of Katrina. 

The initiative was designed to combat homelessness by meeting residents’ immediate needs, as well as by providing the opportunity for permanent, affordable housing solutions. While initially compromised, Safe Harbor has rebuilt and transformed into a reprieve for this once-struggling community. Today, Safe Harbor’s 100 beach cottage-style modular homes provide residents with affordable, safe, and community-driven housing aimed at supporting and improving the lives of Bayou La Batre’s heart and soul – its people.

We were delighted to help rebrand this community program aimed at supporting and improving the lives of those in Bayou La Batre.

 

  1. Perspective Eye Center

We were elated to help Dr. Stephen Gross and Dr. David Helton in their quest to create a new experience in optical care on the Eastern Shore with Perspective Eye Center. JJPR was excited to help develop the new brand for their business with a new logo, website, advertisements and establishing their social media presence. Check them out and see how their innovative care approach can help keep your life in focus.

 

  1. PDQ

Two words: chicken tenders. Whether they are fried or grilled, on a sandwich or by themselves, the team at PDQ creates a fresh take on fast food. PDQ stands for People Dedicated to Quality and we were ecstatic to help promote the only Alabama location of PDQ, located by the South Alabama campus in Mobile. Fresh tours of the restaurant’s kitchen, followed by a tasting, were a huge hit for local media. Our mouths water just thinking about their delicious menu and we always look forward to our next visit.

 

  1. City of Daphne Library The Porch

JJPR was also honored to develop a new branding and promotional campaign for the Daphne Public Library. With nearly 400 public programs and a variety of services utilized by 275,000 visitors annually, the big idea behind the More Than Books campaign is that the library is alive with so much more than just books. And because of the abundance of programs and traffic, the library needs community support to build a new multipurpose meeting space, The Porch. (Visit their GoFundMe page to get in on the action.)

 

  1. Baldwin County Education Coalition

In January, we began working with the Baldwin County Education Coalition, an independent nonprofit organization striving to create a compelling vision for the future of our schools and communities. With a revamped website, betterbaldwin.com, monthly e-newsletters, and promotion for Coalition events throughout the year, JJPR has been honored to help elevate branding and awareness for this organization that is ensuring the future of education in Baldwin County.

 

  1. YMCA

As a nationally recognized organization, we have been honored to promote the YMCA of South Alabama to the community it benefits. From managing social media to promoting and planning events, we’ve gained a new love for the family-first philosophy that supports children and adults in our area. One highlight from this year was helping the wonderful fundraising committee with the second annual Gridiron Gala. Not only was the event a huge success, but we thoroughly enjoyed working as a team with the selfless staff and volunteers at the Y. Rubbing elbows with Eli Gold, Jake Coker and Phil Savage was an added bonus.

 

  1. Infirmary Health

We couldn’t have been more excited when Infirmary Health approached JJPR this year to help rebrand a legacy program of Mobile United. The team worked to rebrand and expand the program as Live Better Together to encompass additional counties in Southwest Alabama. With all-new branding and a revamped website, we’ve worked to help create a brand for this program that aims to positively impact the health and well-being of our region by partnering with community leaders and organizations in efforts to achieve a healthy weight and better access to care in our communities.

 

  1. JJ Eyes

What woman (or man) doesn’t love great eyewear? Whether sunglasses or eyeglasses, the ladies at JJPR love every minute of the research and development that goes into managing the social media for JJ Eyes each month. So if you are in Fairhope or Homewood, stop in at one of their stores to ooh and aah over their eyewear – they bring new meaning to eye candy.

 

  1. Eventful Year for Children’s

Boots & BBQ Barn Bash.jpg                 Boots & BBQ.jpg

Once again our work with Children’s of Alabama tops the list as one of our favorites. Helping promote and support events that benefit young patients and their families who have to travel from the Gulf Coast to Birmingham for medical treatment of serious illnesses makes this work most rewarding. From Tee Off Fore a Cure to Boots & BBQ Barn Bash and Children’s Cup Regatta to the Reel Hope Classic Fishing Tournament, we are thankful for another year and another opportunity to work with Children’s.

 

  1. Port City Rentals

We are in love with the new look we helped develop for this 40-year-old company. Having called on the amazing team at Port City Rentals countless times for client events, we were honored when they called on us to develop an all-new brand for Mobile's largest and oldest full-service tent and event rental company. 

 PCR_BusinessCard_mockup.jpg

 

 

We have been tremendously blessed to work with every single client and every single project this past year, not just these 16. Each one is a collaboration and we are grateful to be part of promoting their companies in Alabama and beyond. Cheers to a joyous 2016 and a Happy New Year in 2017!

 

New Call-to-action

 

Topics: website redesign, Social Media Marketing, event promotion, event publicity, social media, event planning, Alabama public relations, PR agency, JJPR agency, Marketing, branding, website design, events, design, rebranding, print ads, advertising, advertising campaign, media relations, integrated marketing campaign, digital ads

From Boston to ‘Bama: Working in the South is Wicked Awesome, Y’all

Posted by Alison Mehrman on Mar 23, 2016 12:00:00 PM

 

Alison-Headshot.jpeg

 

Starting a new job is always an adjustment, but when a Yankee starts working in the Deep South, each day is an adventure. Born and raised just outside of Boston, I recently relocated to the Gulf Coast, and JJPR was kind enough to take in this northerner as their new public relations account coordinator. 

I’ve found the field of public relations to be the same anywhere—making media lists, writing content for clients and strategizing the best avenues for exposure. But in these first couple of weeks on the job, I’ve definitely noticed differences between office life in Alabama and Massachusetts.

 

The Lingo

That presentation isn’t “wicked good,” but it’s “real nice, y’all.” 

Language is one of the biggest distinctions between my coworkers and me. I’m sure they’ve wondered what “wicked” is all about, or why I sometimes don’t pronounce my “R’s.” At the same time, I’m enthralled listening to them talk about buying “john johns” for their children while pulling out their “billfolds.” (Boston translation: “overalls” and “wallets”).

I’ve also had to learn how to pronounce local cities like “Bayou La Batre” correctly.

Side note: I can now better appreciate when people new to Massachusetts don’t know how to say towns like “Peabody” and “Gloucester.”

Guide_to_using_yall.png                            

 

Chick-Fil-A

Chick-Fil-A is to the South what Dunkins is to the Northeast: You can always count on one being nearby, and it helps get you through your workday.  Of course, trading my DD caramel swirl iced coffee for sweet tea and waffle fries hasn’t been easy on my waistline, but it’s sure been delicious.

DD_vs_Chick_fil_a.png

 

Small Town vs. Big City  

In my Boston-area internships and jobs, our big-name clients were usually represented by disembodied voices in conference calls. In Daphne, Alabama, our clients are friends, neighbors, coworkers and community leaders. Everyone knows everyone else, and making connections is much easier.

 

Weather 

Earlier this week, my friends in Massachusetts scraped snow and ice off their cars and journeyed to work bundled up in heavy overcoats and hats. Meanwhile, I thought it was a little chilly for Alabama and wore capris instead of a dress to the office. I still haven’t rivaled my coworkers’ awesome senses of style, but I’m inspired to go shopping now that I can trade winter boots for heels. 

Snow_vs_Fairhope_for_Blog.png

 

Commuting

I’ve finally escaped congested Boston streets and parking garages for wide-open spaces and farmland. My commute still takes me about an hour, but now it’s to go 58 miles instead of 13, and I don’t even have to bang any U-ies on my drive in. Now, “whatever all” you guys think, that’s pretty cool. 

Boston_traffic_vs_Alabama.png

 

Despite these differences, both Massachusetts and Alabama have been great to me. I’ve had wonderful jobs, coworkers, and bosses in each, and while I’ll always be a Boston girl at heart, I’m loving the Southern hospitality here at JJPR. 

 

New Call-to-action
 

Topics: Alabama public relations, PR agency, JJPR agency, public relations

JJPR SHINES BRIGHT AT SPRF’S LANTERN AWARDS

Posted by Kelsey Davis on Sep 28, 2015 2:30:00 PM

JJPR_LanternAwards2015.jpg

JJPR, based in Daphne, Ala., took home a total of four awards from the Southern Public Relations Federation (SPRF) Lantern Awards held Tuesday, Sept. 23, at The Grand Hotel Marriott Resort, Golf Club & Spa in Point Clear, Ala. SPRF’s Lantern Awards recognize outstanding work in the field of public relations from professionals in Alabama, northwest Florida, Louisiana and Mississippi.

JJPR received the program’s top award, the Lantern Award, for design and development of the Baldwin County Economic Development Alliance’s quarterly newsletter, Baldwin Insider Quarterly, as well as for the event planning and promotion for Yellow Day, The Movie.

“We are honored to be able to collaborate with amazing clients everyday,” said JJPR President Jennifer Jenkins, APR. “Great clients equal great work.”

JJPR’s full list of 2015 SPRF awards include:JJPR_Team_LanternAwards.jpg

LANTERN AWARDS
• Baldwin County Economic Development Alliance – BIQ Newsletter
• Yellow Day, The Movie – Movie Premiere

AWARD OF EXCELLENCE
• JJ Eyes – Logo Development

CERTIFICATE OF MERIT
• Children’s of Alabama – Tee Off Fore A Cure Event

The Southern Public Relations Federation is a network of public relations professionals from Alabama, Florida, Louisiana and Mississippi in member organizations including the Public Relations Council of Alabama (PRCA), the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM). JJPR has been a member of the Public Relations Council of Alabama (PRCA) since the agency’s inception, and the agency’s president, Jennifer Jenkins, APR, is a past president of PRCA and president-elect of SPRF.

 

New Call-to-action  

 

Topics: Alabama public relations, PR agency, Marketing

JJPR TAKES TOP HONORS AT PRCA MEDALLION AWARDS

Posted by Leigh Rendfrey on Apr 6, 2015 2:16:00 PM

JJPR, based in Daphne, Ala., took home a total of four awards including a Judges’ Choice Award from the Public Relations Council of Alabama’s (PRCA) Medallion Awards held Thursday, April 2, at the Renaissance Montgomery Hotel & Spa at the Convention Center. PRCA’s Medallion Awards recognize outstanding work in the field of public relations from professionals throughout the state of Alabama.

PRCA_Medallions2-Montgomery.jpg

JJPR received a Judges’ Award and a Medallion Award for its event promotion for Children’s of Alabama’s Tee Off Fore A Cure. In addition, the agency received awards for its work with Yellow Day, the Movie and Baldwin County Economic Development Alliance.

“Our clients inspire us everyday, and we’re honored to be able to produce award-winning work for them,” said JJPR President Jennifer Jenkins, APR. “Our focus on client collaboration and partnership produces creativity and results for our client’s bottom line.”

JJPR’s full list of 2015 PRCA awards include:

JUDGES CHOICE AWARD & MEDALLION AWARD
• Children’s of Alabama – Tee Off Fore A Cure Event

AWARD OF EXCELLENCE
• Yellow Day, The Movie – Movie Premiere

AWARD OF MERIT
• Baldwin County Economic Development Alliance – BIQ Newsletter

The Public Relations Council of Alabama is a network of more than 500 public relations professionals with six chapters throughout Alabama. JJPR has been a member of the Public Relations Council of Alabama (PRCA) since the agency’s inception, and the agency’s president, Jennifer Jenkins, APR, is a past president of PRCA’s statewide organization as well as the PRCA Mobile chapter.

PRCA_Medallions3.jpg

 

 

New Call-to-action

 

Topics: Alabama public relations, PR agency, PRCA, Medallion Awards, Marketing

WE’RE MAKING HONEY IN HERE

Posted by Jennifer Jenkins on Apr 1, 2015 2:37:00 PM

Today has been one of those crazy days, like most days – meetings, conference calls, pitching, designing, writing – you get the drift. But we were on a mission today, and that was to give our new blog a name.

JJPR-Team-Event-Coordination-Planning.jpg

Even though we have been talking about it for a while and admiring many cleverly-named ramblings, we have procrastinated as usual on dedicating time to naming the blog and promoting ourselves (our clients are always priority one.)

We had some funny ones, some absolutely terrible ones, and then we stumbled onto something… Recently while our team was managing an event for a client, one of our amazing vendors fondly coined the JJPR team “The Honeycomb.”

As he put it, a bunch of blondes (and brunettes) buzzing around, making things happen, getting it done. But he was on to something – we really are worker bees buzzing around creating a “buzz” for our clients.

Then we stumbled onto this great quote – and knew it summed up who we are and what goes on behind the scenes at JJPR.

“When you hear buzz around the beehive, you know they’re making honey in there.” - Terrence Howard

And that is how “Buzzing About” was born.

 

New Call-to-action  

Topics: Alabama public relations, PR agency, JJPR agency, public relations